I write this, I am in heaven Fiddle Faddle!!! Oh, how I’ve missed you and oh how lovely they are today crunchy, slightly sweet, salty. Beautiful little bites.
Shoving Fiddle Faddle into my mouth (much like Sesame’s Cookie Monster flings cookies into his blue mouth) reminds me of something that bothers me about branding.
Fiddle Faddle is a brand, as is Pepsi and Crest and apparently the Twilight series is. We’ve become such consumers in life that we cannot conceive of a product without thinking of brand.
The notion behind branding is an advertising one. When people reach for a 7-up, they always know they’ll get the same old un-cola. Similarly, when they reach for a Paula Deen’s cookbook, they’ll know they’re getting a book full of scrumptious butter filled fantasies.
A few weeks ago while attending church I was approached by a person whom I knew real well. This person was criticizing me in how I was “having fun” and “wearing jeans” in church. Please let me remind you she was attending a movie and I was attending church. She had caught me laughing with another member of our church over my 16 yr old son. You must be one or the other.” She said.
Here’s where I’m going with this. I don’t want to be boxed in. I don’t want to be branded as this or that. God has wired me to think out of the box whether it to be as a blog writer, mom, businesswoman and or ministry leader. It’s not an either/or for me. In the same way God breathes new messages to me all the time. He’s impassioned me to write, to parent, to build a church, or writing estimates for a major insurance company and guess what my friend.
WEAR JEANS AND LAUGH in church
I’m one who wants to say and do something new, even though I know there’s nothing new under the sun at 42 years old. I want the pursuit the novelty as I pursue God frees me to live unabashedly.
So, I guess I don’t fit into the branding box so well. Although I am absorbed in Fiddle Faddle right now–every last blessed crumb–I don’t want to become Fiddle Faddle. I’d rather be an open air market–full of colors and the smells of freshness, where sameness is ignored and variety is welcomed.
There is more to me than one topic, one sort. And my God, who breathes life into me, is amazingly, incredibly, and brilliantly creative as my Master. As the Author of all things lovely, I’d shudder to think we’d box Him up, package Him nicely, and place Him on a Wal-Mart shelf.
Perhaps we already have?
1 Comment
July 10, 2009 at 12:17 am
I love that stuff.